Last week I read an interesting article on the website of Uk Tea and Infusions Association. The article pointed out to increase consumption of tea amongst millennials and younger people to promote its health benefits by the World Health Organization and UN. I made some points that I’d like to discuss in this blog posts.
The World Health Organization encourages tea for health. The appeal was made last month when the Inter-Governmental Group on tea under the Food and Agricultural Organisation (FAO IGG) of the UN met in Colombo.
The article further claims that:
“Tea is the world’s second most popular beverage after water.”
Production is expanding. Approximately three billion people drink tea, but the majority of them are aging, thus inspiring marketing efforts towards youth.”
In my opinion, the article had to specify and could’ve gone into more detail as to which tea types could be made more attractive for youngsters. Most millennials I know are crazy about green tea. Especially, Matcha. *No hate*
Even though green tea, oolong tea, and white tea have almost *almost people, almost* the same amount of health benefits, green tea is more famous. I surely don’t hope that the next coming years are going to be more about green tea and its health benefits, since the regular Joe and Jane already know that. If you look at this image, you may also see that oolong tea has an immense amount of health benefits. *Including weight loss*
Next, to that tea, *loose leaf* goodness from the plant camellia sinensis sinensis isn’t that well known. Most people are used to tea bags and broken leaf teas that are presented as good leaf teas.
Unless you’re a tea lover or go to a tea-only store, I wonder how the UN will highlight and promote tea among millennials. An advantage for the UN is that millennials and younger generations are now very health conscious. They know exactly and choose consciously what they consume. If the UN can play in on tea’s benefits and values, it might be a game changer. However, the article also states that more research has to be done to promote developments in the tea industry. More investigation has to be undertaken to identify consumer demands and develop the right product.
Photo by Alexandru STAVRIC